What’s a Zud?

Wikipedia tells us a zud is a bummer Mongolian winter where all the livestock starves.

There are several kinds of zuds: white, black, cold and iron zuds—which are snowy, dry, lethally frigid and frozen rain zuds, respectively.
Livestock have no stated preference for the sort of zud that causes their starvation.

Those who thankfully do not live in zud zones still have the cleaning product Zud. Which is apparently the tough answer to limp-wristed competitor Bon Ami, although this is sheer speculation.

What’s important is the monosyllabic perfection. Zud. Marketing gold. There are multinational plans and a rumored IPO launch. Frozen government and global warming be damned.